Store Text

• The title and subtitle on the App Store, the title and short description on Google Play, and the description on both.
• The App Store keyword field, when App Store Connect is connected or the field is entered by hand.
• Keyword data from the Keywords engine and the competitors' titles.
• The app's live rating, review count and last update date, to check claims made in the text.

A 0 to 100 score from these parts. Google Play has no cross-field part.

• Character use: how much of each field's character limit is used.
• Field optimization: whether each field holds the terms suited to it.
• Content quality: clarity and persuasion, field by field.
• Cross-field coherence, App Store only: how the title, subtitle and keyword field divide the terms between them, lowered for words repeated across them, which index once.

• Field edits, each with the current text and the proposed text.
• Claims to remove or rewrite: superlatives with no support, out-of-date freshness claims, rating claims the store data contradicts, and claims with policy or trademark risk.
• Fields written in a language other than the storefront language.

• Promotional text and What's New.
• A cross-field score part on Google Play, which has no subtitle or keyword field.
• The App Store keyword field, unless App Store Connect is connected or the field is entered by hand.
• Installs, which are not part of the score. Store Analytics shows store traffic and installs before and after a change.

Included on every plan: Free, Basic, Pro, Elite and Enterprise. Compare plans