Icon

• The icon image.
• The title, subtitle and description.
• The opening phone screenshots, to compare style.

A 0 to 100 score, the weighted mean of these measures:

• Functional fit: whether the image matches what the app does.
• Consistency with the listing text.
• Contrast, graded against the WCAG levels.
• Colour harmony.
• Match with the screenshots.
• Issues found, weighted by severity.
• Clarity at small sizes, estimated from the full-size image's visual complexity.

• One change per audit: the one with the most impact, naming what it addresses, such as brand clarity, consistency with the listing or colour.
• A household-name brand, judged from its installs or review count, is told how to execute its mark better, such as contrast or legibility at small sizes, and never to add imagery or change its colours or form.

• Competitor icons. The audit does not compare the icon with other apps' icons.
• Test results. No A/B or store-experiment data is read.
• Culturally specific symbols.

Included on every plan: Free, Basic, Pro, Elite and Enterprise. Compare plans