---
title: Apple Keyword Field
description: Supply Apple's private, locale-specific keyword field when you cannot connect App Store Connect.
---

Apple's keyword field is private metadata: it does not appear on the public App Store listing. Apptonomy normally imports it through App Store Connect, but you can enter it manually when your team or client cannot grant console access.

You'll find it in the project's **Settings → App Context** tab, in the **Apple Keyword Field** card.

## Add the field manually

The card shows one row for every App Store locale the project audits, with the primary locale first. Enter the same comma-separated keyword string that is live in App Store Connect for each locale, then click **Save**.

Apple limits the field to 100 characters. The counter below each row uses Apple's character-counting semantics and prevents saving a value over the limit. Clear a row and save to remove that locale's manual value.

After saving, the row shows when you supplied the value. The next audit uses it automatically; choose **Run Fresh Audit** if you want to apply the change immediately.

:::note[App Store Connect takes precedence]
If App Store Connect supplies a non-empty keyword field for a locale, that observed console value wins over the manual entry. You can still keep manual entries for locales the console connection does not cover.
:::

## Find it from the Asset Editor

Open **Asset Editor → Listing Text → Keywords Field**. When App Store Connect is not linked, the Live card shows the manual value for the selected locale and labels it as supplied by you. Use **Edit your manual entry** to return directly to the settings card.

The draft in the Keywords Field editor is intended for a future store submission. It is separate from the manual live-field assertion used by audits.

## Verify it worked

Run a fresh audit and review the keyword analysis. The manual value is fed into the same audit and cache-invalidation path as a console-sourced keyword field, so changing it causes the relevant Store Text and Keyword analysis to run again.

## Related

- [Anchored App Brief](/docs/ai-config/anchored-app-brief)
- [Brand Identity](/docs/ai-config/brand-identity)
- [Store Text Engine](/docs/audit-engines/store-text-engine)